Most design projects that go over budget did not go wrong in the design stage. They went wrong in the brief. At Amitin Design we receive briefs every week, and the difference between a project delivered in two rounds and a project stuck in round six is almost always the quality of the information we
How to Write a Creative Brief for a Graphic Designer: 9 Sections to Include Read More »
If your logo looks blurry on a business card, pixelated on a retina screen, or takes forever to load on your homepage, chances are you’re using the wrong file format. The PNG vs SVG debate is one of the most common questions we get from business owners, and getting it right can genuinely change how
PNG vs SVG: Which File Format to Use for Your Logo and Web Graphics Read More »
You just received a quote from your printer, and somewhere in the specs it says: “Please provide files with 3mm bleed.” If you’re not a designer, that sentence probably raised more questions than answers. Don’t worry, this guide will clear it up in plain English so you can move your print project forward with confidence.
What Is Bleed in Print Design? A Simple Explanation for Business Owners Read More »
If you’re hiring a designer or agency for your brand identity, one question almost always comes up early in the process: how many logo concepts should a designer present? Two? Three? Ten? The answer might surprise you, and it has a direct impact on the quality of the final result. At Amit In Design, we’ve
How Many Logo Concepts Should a Designer Present? Industry Standards Explained Read More »
If you have ever designed a stunning poster on screen and received a dull, washed out version from the printer, you have already met the difference between CMYK and RGB. Choosing the right color mode is one of the most important decisions in any design project, and getting it wrong can cost you time, money,
CMYK vs RGB: Which Color Mode to Use for Print and Digital Design Read More »
Rebranding vs Brand Refresh: What Is the Real Difference and How Do You Choose? Your brand feels off. Maybe clients keep confusing you with a competitor. Maybe your logo looks like it was designed in 2012 (because it was). Or maybe your company has evolved so much that your visual identity simply does not match
How to Set Up Google Analytics 4: Everything You Need to Know If you have been putting off setting up Google Analytics 4 (GA4), now is the time to act. Universal Analytics has been fully sunset, and GA4 is the only game in town for website and app analytics powered by Google. Whether you are
How to Set Up Google Analytics 4: Complete Step-by-Step Guide Read More »
Creating an effective logo is a critical aspect of establishing a strong brand identity. A well-designed logo not only captures the essence of your brand but also leaves a lasting impression on your audience. To achieve this, it’s essential to follow key graphic design principles. Here are the top five principles to guide you in
Top 5 Graphic Design Principles for Creating Effective Logos Read More »
As we move into 2024, the world of logo design is undergoing a fascinating evolution, reflecting broader changes in technology, culture, and consumer behavior. This year, we’re seeing several emerging trends that promise to redefine how brands communicate visually. Let’s dive into these creative currents shaping the future of logo design. 1. Simplification with a
Emerging Trends in Logo Design for 2024: A Creative Outlook Read More »
Graphic design is a field that offers plenty of opportunities for creative and driven individuals. If you’re looking for a career that will allow you to express your creativity and work with cutting-edge technology, then graphic design may be the perfect fit for you. There are many different careers in graphic design, from web design
What Careers Can You Get In Graphic Design Read More »
