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If your logo looks blurry on a business card, pixelated on a retina screen, or takes forever to load on your homepage, chances are you’re using the wrong file format. The PNG vs SVG debate is one of the most common questions we get from business owners, and getting it right can genuinely change how […]

You just received a quote from your printer, and somewhere in the specs it says: “Please provide files with 3mm bleed.” If you’re not a designer, that sentence probably raised more questions than answers. Don’t worry, this guide will clear it up in plain English so you can move your print project forward with confidence.

If you’re hiring a designer or agency for your brand identity, one question almost always comes up early in the process: how many logo concepts should a designer present? Two? Three? Ten? The answer might surprise you, and it has a direct impact on the quality of the final result. At Amit In Design, we’ve

If you have ever designed a stunning poster on screen and received a dull, washed out version from the printer, you have already met the difference between CMYK and RGB. Choosing the right color mode is one of the most important decisions in any design project, and getting it wrong can cost you time, money,

Rebranding vs Brand Refresh: What Is the Real Difference and How Do You Choose? Your brand feels off. Maybe clients keep confusing you with a competitor. Maybe your logo looks like it was designed in 2012 (because it was). Or maybe your company has evolved so much that your visual identity simply does not match

How to Set Up Google Analytics 4: Everything You Need to Know If you have been putting off setting up Google Analytics 4 (GA4), now is the time to act. Universal Analytics has been fully sunset, and GA4 is the only game in town for website and app analytics powered by Google. Whether you are