Gary Gilbert

What Is the Difference Between Rebranding and a Brand Refresh? How to Know Which One You Need

Rebranding vs Brand Refresh: What Is the Real Difference and How Do You Choose? Your brand feels off. Maybe clients keep confusing you with a competitor. Maybe your logo looks like it was designed in 2012 (because it was). Or maybe your company has evolved so much that your visual identity simply does not match

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logo design

Emerging Trends in Logo Design for 2024: A Creative Outlook

As we move into 2024, the world of logo design is undergoing a fascinating evolution, reflecting broader changes in technology, culture, and consumer behavior. This year, we’re seeing several emerging trends that promise to redefine how brands communicate visually. Let’s dive into these creative currents shaping the future of logo design. 1. Simplification with a

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